B70

B70 is born from sustainable vineyards in small plots at the Sierra de Cantabria, in the heart of Rioja. Vines that are over 70 years old, with a unique soil and climate, and a gravity-flow winemaking method that produces a wine out of the ordinary.

The two-stripe label design conveys the distinctive features of the plots of land from an aerieal view, with their lines highlightedby  serigraphic varnish. Also, the brand and the winery are represented with the sobriety and finesse of the superimposition on paper, and the embossed stamping.

A redesign that highlights the terroir where this Rioja is born, while conveying the elegance and harmony of its sophisticated Tempranillo varietal.