ASPRONAUTAS

‘Explorers of the Wine Universe’, a social inclusion project.

ASPRONAUTAS is an inclusive wine, in which four people with intellectual disabilities has been leading its whole process: from learning how to revitalise the vineyard and cultivate it, through the vinification stage, and ultimately contributing to the bottle's labelling.

The project name sharply blends ‘ASPRONA Wine’ (the NGO's name and idea) with the word ‘ASTRONAUTAS’ (space travelers), to deliver this daring concept. 

We envisioned the bottles as rockets on which their illusions take off. The label depicts the four ‘aspronauts’: Teresa, Baldomero, Miguel and Guillermo. As an additional co-creation element, each label also features a unique hand-drawing made by each one of them: further enriching their personal vision of this journey throughout the ‘wine universe’.

Our design studio, the type foundry and the printing company… all of us contributed time, materials, and work (at no cost) to make this possible. With our enthusiasm ‘skyrocketing’, we have all been thrilled to support such an empowerment cause for people like them, that aspire to overcome obstacles and become more independent through their efforts.